Vanguard 2024

In advertising it’s easy to complicate. Nowhere more than investment advertising.

It’s a world of jargon. A land of derivatives, draw downs and divestitures.

So Vanguard made the decision to own the letter V. A way of connecting Vanguard to value. And by getting people to make the letter V they connected investing to human beings.

So far, so good. But what do you do in year 3? You harness the theme tune YEAH YEAH and you push the craft even further.