O2 BE MORE DOG
Telecoms was stuck in a rut; O2 needed to get the world excited about technology again.
So we launched ‘Be More Dog’ - encouraging cynical Brits to embrace the new and discover their inner dog.
We harnessed the cat video craze - to become the most shared ad in the UK, and the 4th most shared in the world.
Campaign’s Campaign of the Year, Campaign Agency of the Year, Shorty Award winner, Cannes nominated, In book D&AD, Creative Review Annual,
And we ‘dog bombed’ Twitter and Facebook too - countering the cattiness of social media with personalised videos to send to friends:
The campaign was pretty popular online - with users and celebrity photographers alike.
